Nails Inc. has an opportunity to revolutionize the world of nail art, but this partucular incantation of Magnetic Polish is hum-drum at best.
I’m no expert when it comes to nail art, so when I first read about this new magenetic polish in a Sephora catalog, I couldn’t wait to get my hands on it!
Here’s how it works. First, apply a base coat of the shade and let it dry a bit. It doesn’t need to be fully dry.
Second, apply another coat of the shade. While the second coat is wet, rest the magnetic cap of the polish on the cuticle (the magnet will be only millimeters away from your wet nail) and hold it in place for 20-30 seconds. You can see the finished product in the image above. See why it stinks? I found it difficult to get the design to evenly cover the entire nail bed, or evenly from cuticle to tip. In order to achieve a design from one end of the nail to the other, I had to rock the cap gently from side to side over the nail. This is time consuming, and still didn’t result in a perfect-looking nail.
Also, let’s face it, the stripy design that comes in the cap of each bottle of Nails Inc. Magnetic Polish isn’t exactly a design you’d request at a nail salon, right? Here’s my advice to Nails Inc., because I truly think this product could be amazingly great.
1) The tiny cap of each tube of Magnetic Effect Polish should create magnetic art that focuses on the center part of the nail so it will work on nails of all sizes.
2) Allow consumers to purchase other designs stand-alone. Perhaps these can be larger and use stronger magnets, so they can create more intricate designs on even the largest fingers with a curved nail bed.
3) Make trendier designs (a simple monochromatic french manicure comes to mind).
If the brand makes any of these changes, I’d surely be back for more, but in the meanwhile the product is a disappointing and time consuming novelty.
Retail price is $16. This product can be found at Sephora.com.