Originally launched in 1994, ck one will be re-launching with a new ad campaign on January 20th, the day of President-elect Barack Obama's inauguration. The new campaign, shot by the legendary Steven Meisel, utilizes the slogan "we are one".
A new limited edition ck one bottle with an MP3 speaker will be introduced, and will retail for $50. In addition, an all-over body spray will also be launched (a lighter version of the fragrance), and will retail for $26. It's an interesting twist for a fragrance that has been historically in touch with younger consumers.
You can check out the full campaign online at www.ckone.com in February… but I'm sure you'll be seeing a lot of these advertisements before then!
