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Bella Il Fiore is a line I’ve been recently introduced to… but I feel like I’ve been reunited with an old friend. The colors selected by founder Jennifer Maloy for the Princess Palette are perfect to create an edgy purple smoky eye. Mama Mia and Celebrate are such deep shades of purple and plum, they are almost black. Bella Il Fiore’s Princess Palette retails for $13 on 
For a blue smoky eye, Jane Iredale PurePressed Triple Eye Shadow in Truly Denim is a must. A wet-dry formula makes these gray-blue shadows versatile enough to create a dramatic or conservative look. Jane’s crease resistant formula will ensure you look fantastic for hours and hours. Jane Iredale’s PurePressed Triple Eye Shadow retails for $27 at
Only the most daring need apply to the club of David Scott’s Ebony Matte shadow wearers. This silky formula is black as coal and wears for an eternity… perfect to achieve the borderline-goth intense smoky eye that would blend effortlessly in the clubs of LA and New York… Suburbanites like me are equally devoted, but stick to using it as a lush black eyeliner. David’s collection will be available soon at his 

Beauty junkie Jennifer Maloy surveyed the massive amount of product she owned and put her foot down. From Jennifer’s desire to simplify her routine–but maintain glamour–was born the cosmetics line Bella Il Fiore. Founded in 2000, Bella Il Fiore is a super-feminine brand of couture cosmetics, designed to be pleasing to the eye both in the package and when applied. Jennifer has said "simplicity doesn’t mean sacrificing glamour and quality", and this mission statement certainly applies to each and every Bella product. 


