When it comes to mascara, beauty brands often navigate a razor-thin tightrope of promises. Some boast super-volume and others promise extreme length, but in todays today’s world it seems easy to make promises such as these. Sadly, neither promise ever answers the question that I–as a consumer–always have. That question is this: “Is the look natural?”
Sure, we all want our lashes to look longer and thicker. But if the mascara claiming to deliver long and thick lashes leaves me looking gawdy and overdone, where’s the benefit?
Luckily, there are some products that can deliver volume and length in a way that will lead others to believe you are simply genetically blessed. One of these is Sumptuous Extreme Mascara, the Estee Lauder answer to lackluster lashes. Scheduled to launch in December 2010, Estee Lauder Sumptuous Extreme Mascara pairs a new formula and new brush technology to great success, and I highly recommend you try it out!
The Extreme BrushComber is an extra-large brush with firm bristles. It coats lashes thoroughly and separates while applying.
The Extreme Bold Volume Formula is clump-free (so important!) and utilizes a blend of three different fibers to replicate the look of natural lashes.
Sumptuous Extreme Mascara Lash Multiplying Volume Mascara will be available in four shades: Extreme Black, Extreme Brown, Extreme Indigo and Extreme Violet. Let me attest, dear readers, Extreme Black is a brown-eyed-girl’s best friend! The darker than dark cool black shade makes warm brown eyes positively pop!
Mark your calendars! Launch is December 2010 at Estee Lauder counters nationwide and EsteeLauder.com. Retail price is $23.50. I’ll remind you again in December, natch!
The author of the Raging Rouge Beauty Blog received press samples for purposes of this makeup review / product review. For more information on sample policies, please click HERE to read my full disclosure statement.
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