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With a curvy profile more recognizeable than the facial features of most A-list celebs, Urban Decay's genie-styled primer potion is a favorite in the beauty marketplace. Why? Apply it prior to shadow application, and color is more intense, shadow has staying power, and you can kiss creases goodbye!

Recently released by Urban Decay, Sin Eyeshadow Primer Potion adds a bit of variety to the primer potion business.  The original primer potion is a pale flesh shade.  Sin Eyeshadow Primer Potion is a deep, shimmering champagne shade that can be worn stand-alone (who even needs shadow with a color this glam) or used to add a bit of glimmer to the most matte of shadows.

Sin Eyeshadow Primer is also a great alternative for women with darker skintones who may have shied away from the pale shade of the original Urban Decay Eyeshadow Primer Potion.

Retail price is $17.

Sin Eyeshadow Primer Potion can be found on the Urban Decay website, and will be available at other retailers (Sephora.com, Ulta, Beauty.com and select Macy's locations) on 2/1.

Like what you just read? Be sure to head to the Raging Rouge Beauty Blog homepage for more makeup reviews, product swatches and beauty news.

I have sung the praises of Urban Decay's 24/7 Glide On Eye Pencils many a time here on Raging Rouge.  When I first had the opportunity to sample these eye pencils, I fell so in love I immediately began accumulating the colors I knew I would wear often (Bourbon, Dime, Gunmetal, Rockstar, Stash and Zero are among my favorites). 

For Spring 2009, Urban Decay has announced that four new 24/7 Glide-On Eye Pencil shades will be joining the 15 shade deep collection:  Flipside (bright teal), Underground (metallic taupe), Graffiti (bright medium green with silver sparkle) and Ransom (bright iridescent purple).  Underground is a slightly lighter shade than Bourbon, and is uniformly metallic rather than laced with sparkle.  It's a must-have for the woman who lives for brown shades of eyeliner, but hates wearing the same shade every day!  While this pencil is universally flattering, it's especially a great choice for blondes–due to its paler hue.

Urban Decay 24/7 Glide-On Eye Pencils are infused with Jojoba Oil, Vitamin E and Cottonseed Oil, leading to smooth application (no jagged lines here)!  After about 30 seconds, the formula dries to a waterproof finish with major staying power.

Retail price is $16.

Flipside, Underground, Graffiti and Ransom 24/7 Glide On Eye Pencils are already available on the Urban Decay website, and will be available at other retailers (Sephora.com, Ulta, Beauty.com and select Macy's locations) on 2/1.

Like what you just read? Be sure to head to the Raging Rouge Beauty Blog homepage for more makeup reviews, product swatches and beauty news.