Launched at the American Eagle flagship store in NYC, aerie’s makeup collection made quite a splash! Shoppers received makeovers from celebrity makeup artists Searon McGratten and Pascale Poma, and also received an exclusive gift with any aerie Color purchase and an aerie Color Vast Lash Mascara with any aerie purchase of $35 or more. Some shoppers even posed for a “15 Seconds of Fame” photo studio and had their portraits projected onto the 15,000-square-feet Times Square LED screen. Now that must have made some interesting dinnertime conversation, that evening!
aerie Color includes Botanical Volugloss in eight shades, Superfruit Vitamin Gloss in nine shades, Vast Lash Mascara, which features industry’s first spiral rubber brush technology, four radiant eye shadow palettes with five shades in each and Forever Liner eyeliner, available in four shades. ($8.50 – $14.50).
I, for one, am dying to check out these new beauty products!
shu uemura’s Egerie muse is part rock-star, and part fairie. These shimmery pastel hues of eye color capture the mythical fairie part of the look. shu uemura Eye Shimmer Duo contains two separate products. First, a liquid shadow primer. Second, a shimmery metallic loose powder eye shadow.
Eye Shimmer Duo swatches from left to right: Glint Blue, Starry Violet and Shiny Mint.
For Spring 2010, shu uemura has launched this limited-edition color collection: egerie (modern icon). Included in the collection are three shades of eye shimmer duo, wild rocker-chic false eyelashes, Satin Radiant Stick, Rouge Unlimited lipstick and two shades of Nail Enamel!
